First we Pinpoint. Then the Program determines how we fix it.

We evaluate your locations, capacity, priorities, and current marketing. From there, we recommend the level of support the evidence actually justifies. If a smaller program solves the problem, that is what we recommend.

You can compare the programs here, but we don't expect you to guess which one you need. The Pinpoint Audit ends with a recommendation and the reasons behind it.

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Your RECOMMENDATION
follows the Pinpoint Audit
Recommended program
Grow
Reasons attached
Location No. 3 scored 31/100 and shows weak visibility across much of its surrounding market
Location No. 3 has confirmed capacity and the clearest demand opportunity, making it the first growth priority
Review velocity trails the top 3 competitors at 2 of 3 offices

Example prescription, for illustration only.

Nobody has to guess. The scan and the audit provide the evidence.

1

The free scan

Start with a free 0–100 Pin Parity Score for one location against its local market. Run additional locations to begin comparing the group. About three minutes per scan, with results on screen.

2

The Pinpoint Audit

The full-depth diagnosis across every location, presented live. The audit identifies which locations have the strongest growth case, what is creating the constraint, and where we would prioritize the next marketing dollar.

3

The prescription

One recommended program, the scope we believe it requires, and the reasons behind that recommendation.

The core program

Grow

Build durable visibility, patient acquisition, and accountability around every enrolled location.

Read about Grow →

Dominate

The group-level growth partnership for expanding practices, new markets, and executive planning.

Read about Dominate →
PROGRAM · GROW

Build a location that fills its own schedule without renting the patients.

Its own market strategy, local visibility, reputation, website coverage, conversion system, and written progress target.

Who it's for: groups ready to make each enrolled location strong enough to stand on its own.

What Grow does for each location

The owned engine

  • Google Business Profile growth, maintained per office
  • Review generation and reputation management
  • Search content based on actual market gaps discovered
  • Local and topical authority building
  • Visibility across the sources patients and AI search systems rely on

The website

  • Website redesign when the current site cannot support the growth plan
  • Hosting, maintenance, and ongoing optimization included
  • Location and priority-service architecture built around the markets you need to win
  • Paid acquisition and tracking available inside the same program when the plan calls for them

The operating rhyrhm

  • 90-day priorities inside a 12-month location roadmap
  • Concise weekly progress update
  • Monthly scorecard and strategy review
  • Review specific targets and accountability
  • Quarterly group-level growth review
Real 12-month per-location roadmap document, the one presented in its own meeting

Paid-media management is available inside Grow when the location needs it and without changing programs.

If paid demand makes sense later, it can be activated without moving into another program. We use capacity and economics to decide when it is warranted. Ad spend is always separate.

The No Weak Location Guarantee applies, per location.

A baseline, a stated improvement at six months, and if an enrolled location misses its agreed milestone, that location's monthly fee is credited back every month until it catches up.

Read the full guarantee
Program · Dominate

Open your next location with confidence.

Who it's for: groups actively opening, acquiring, or optimizing multiple locations that need growth decisions made at the group level.

What Dominate does for your group · everything in Grow, plus

The expansion engine

  • Market opportunity scans for prospective locations
  • Competitive and cannibalization analysis across existing and proposed offices
  • Written marketing and visibility assessment before major expansion decisions

Plugs the leaks

  • Patient-access diagnostics: where calls and opportunities are being lost between marketing response and booking
  • Periodic patient reactivation campaigns using the practice’s existing database and approved messaging

Leadership at the table

  • Senior growth strategy across the entire group
  • Quarterly executive planning around locations, capacity, services, and expansion
  • Annual strategic planning session, with on-site support when it materially improves the engagement
Real market scan for a next location, candidate areas mapped with the written site recommendation

The No Weak Location Guarantee applies, per location.

A baseline, a stated improvement at six months, and if an enrolled location misses its agreed milestone, that location's monthly fee is credited back every month until it catches up.

Read the full guarantee
How pricing works

Simple pricing that scales with the group.

Each program has a clear base investment and predictable location pricing. If something genuinely falls outside the program scope, we tell you before any additional work is approved.

01

Per location, always

One setup investment and one monthly investment for the first location. A smaller flat amount for each additional one.

02

Everything included

The program covers the work defined inside it. We do not nickel and dime routine execution, and any genuinely out-of-scope project is discussed and approved before work begins.

03

Ad spend is yours

Paid directly to Google and Meta, at cost, never marked up through us. You can see every dollar.

04

The number, with reasons

After the Pinpoint Audit, your recommendation states the program, locations included, setup requirements, and exact investment before you decide.

Straight answers

What owners ask before they run the scan.

Can I just buy SEO, or just ads, or just a website?

No, and it's deliberate. Every piece works because the others exist: content feeds rankings, reviews feed trust, the website converts what the profile earns. Selling pieces separately would let you buy something we know underperforms alone. The program is the unit. If budget is the concern, we have a paid-search only program, and the audit conversation is necessary.

Who decides which program we're on?

Your Pinpoint Audit does. We scan every location, present the findings, and prescribe the program that fits your situation and goals, with the reasons attached.

How much do your services cost?

Programs are priced per location. One setup and one monthly investment for your first location, then a smaller setup and smaller monthly amount for every additional location. Ad spend is separate and goes straight to Google and Meta at cost. This typically looks like: First Location Setup: $3,500 Second Location Setup: +$1,000 First Location Monthly Investment: $1,995 Second Location Monthly Investment: +$750 Your exact number comes out of the Pinpoint Audit, where you see the program, the locations included and the total before you decide anything.

What if we already have a marketing agency?

You can certainly keep them. You don't have to let go of anyone to find out whether one of your locations is falling behind. We'll benchmark every office, show you the biggest gap, and if you want it fixed we can start with that one location while your existing relationships stay in place.

Can we start with only one location?

Yes, and a number of groups have. Most start with their weakest high-opportunity office, which is the cleanest way to judge our performance. The rest of the group still shows on your scoreboard, so you can watch what changes when one location gets the full engine.

What's the commitment?

The plan we present is a twelve-month plan, however, the commitment is six months. By month six you're at the guarantee checkpoint with a re-scanned score for every location, and the renewal decision tends to make itself. Becoming one of the most visible and trusted practices in your metro does not happen overnight and is a serious, long-term investment that takes over a year to real, serious traction. It doesn't make sense to do this if you are not willing to try it for at least six months.

If we leave, what happens to the website?

If we build a website for you, it's yours, along with everything else we built for you. If we ever part ways you can take it with you. We don't hold websites hostage.

Do we pay for ad spend through you?

No. Ad spend goes directly from you to Google and Meta, at cost, with no markup. You pay us for the management only. Managing that spend is included up to $5,000 a month, and above that a 10% management fee applies to the amount over. You can see every dollar either way.

Get your prescription. It starts with the scan.

Every location scored 0 to 100 against its own market, in about 3 minutes. The audit and the recommendation follow from there, with the reasons attached.

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