The Pinpoint Audit

Know exactly which location should receive your next marketing dollar, why, and how many new patients it’s leaving on the map.


What you walk away with

01

A baseline Pin Parity Score for every location, showing how its local visibility compares with the competitors actually winning in that market.

02

Where each office ranks on the money searches, including the specific services that actually pay for everything, and who owns those results today.

03

The competitor picture, per market: who's beating you, with what and how.

04

A ranking grid for each location, showing block by block where that office is visible and where it disappears.

05

A Growth Priority for every office, because a visibility gap only matters if that location has the capacity and a business case to capture more demand.

06

The plan: exactly what we'd do, in what order, which program fits your group, and the reasons attached to all of it.

What makes this different

Most audits end with a list. This one ends with a decision.

We don't hand you a 40 problem checklist from a tool we pay a monthly subscription for. We built this to tell you which location we'd invest in first, why it represents the strongest opportunity, and which locations we'd deliberately leave alone for now.

FOR EXAMPLE:

Start with Location No. 3.

It has the largest commercially meaningful visibility gap, confirmed capacity to take new patients, and the clearest 90-day opportunity. Increasing by 13 points in six months has a success rate of 90%, with a 8 point gap being 100% possible by completing the following list in 60 days. (list shown in the Pinpoint Audit)

Before we finish, four questions are asked and answered: Where the biggest opportunity is. Why it matters now. What is preventing your current setup from capturing it. Which office should go first.

Three steps, one call

1

Book a time below to discuss

Pick the slot that works and provide information about your practice and locations below. We'll have a quick intro call and get the information necessary to run your full audit.

2

We run the full audit first

Every location, scored and researched before we meet. We scan on two separate days, so a single volatile day of Google data never sets your baseline. The call is for findings, not homework.

3

We present it live

The findings, the plan, and answers to everything you ask, as well as the projected impact of the decisions. You keep all of it.

Asked before booking, answered here

How is this different from the free scan?

The scan is the 3-minute snapshot of your locations with results on screen. The audit is the full depth with every location, the money searches, the ranking grids, gaps, whether AI assistants name each office, the competitor picture, the capacity call, and the plan, presented live.

Who is this for?

Dental groups and growth-minded practices, typically producing $1.5M+ with two or more locations, or credibly heading there. We take one practice specialty per metro, so part of the audit conversation is whether your market is open.

What if we don't move forward?

Then you own a complete diagnosis and the plan we'd have run, and we part as friends.

Who runs it?

The team that would actually do the work will be executing the audit, and it helps prepare them to execute should you move forward.

How long does it take?

Up to 72 hours from booking to the findings call depending on the size of your group. Most of that is us doing the work before we ever get on the phone with you.

Do we have to give you access to anything?

Not for the audit itself. Everything we score comes from public Google data and your live website. If you're currently spending on Google ads, if you provide read-only access, we'll include a paid-media efficiency review at no additional charge. If you'd rather not, we simply label paid acquisition "not evaluated" rather than guessing at it.

Who should be on the call?

Whoever will make the decision, and anyone whose opinion would stop it. The findings are per location, so if a partner or an operations lead owns a specific office, that call goes better with them in the room.

Not ready for the audit?

Run the free scan first and see where your locations stand.

Scan My Locations Free