How we grow multi-location businesses.

Every location is its own business in the eyes of the search engines. It has its own rankings, competition, proximity radius, and signals. Your strategy needs to happen per pin or it won't work at all. That's where the Pin-Level Method™ comes in.

01

Pinpoint

We don't touch anything until every pin is diagnosed.

We start by understanding what's actually broken with every location. Each location profile on the map has its own ranking signals, review velocity, citation health, competition, and more. Without a per-pin diagnostic, you're guessing, and guessing is very expensive.

Tekkii runs the Pin Parity Score™ for every location. This is a proprietary diagnostic that scores each location across five factors that determine local search performance. The score tells us exactly which locations are invisible, underperforming, and or are already strong.

The Pinpoint phase produces a Pin Parity Score™ report for every location. You'll see exactly where each pin stands, what's holding it back, and what the competitive landscape looks like in each market. This is the foundation everything else is built on.

Get your free Pin Parity Score™ now and start tacking action on your local rankings.

02

Prioritize

Not every location needs the same work at the same time.

Multi-location operators often make the mistake of treating all locations equally. This spreads budget randomly, splits focus, and results in sub-par location performance. The right approach is to sequence the work strategically, fixing the highest leverage locations first, build momentum, and expand from there.

The Pin Priority Map™ sequences your locations based on opportunity size, competitive gap, and revenue potential. Some locations will need foundational work before anything else will stick. Others are one or two optimizations away from a significant rankings jump.

The Prioritize phase gives you a clear, prioritized roadmap that tells you exactly which locations we're working on in month one, which come next, and why. No black box. No vague 'we're working on it.' You know the plan before we start executing it.

03

Prime

Every pin needs a foundation before it can rank.

A Google Business Profile with missing data, inconsistent NAP, and a handful of old reviews is not going to rank regardless of how good your website is. The foundation has to be right at every location before more advanced work will stick and convert new business.

Google treats each map pin as its own business. That means each pin needs to treated like a full business entity instead of riding the coattails of your primary location. Most agencies do this once at the brand level and move on. We do it per pin.

The Prime phase involves optimizing your GBP profiles for every location, citation building and cleanup, specific website pages with proper local schema, and setting up a way to generate more reviews with higher velocity. This is your local ranking foundation.

04

Propagate

Once the foundation is right, we amplify it.

Organic local SEO can take time, and most multi-location operators need results faster than what organic alone can deliver. This is especially true when opening a new location or trying to fix a lagging one. The answer isn't to skip the foundation work. It's to run paid amplification in parallel while the organic signals are building.

This is where we run area-targeted Google Ads and Meta campaigns per location, not one campaign split across all of your markets. Each location gets its own targeting, landing page, and its budget allocation based on the opportunity size identified in the Prioritize phase. LSA (Local Services Ads) are set up for immediate Map Pack visibility while organic rankings build.

The Propagate phase covers Google Ads, Google Local Services Ads, Meta Ads campaigns, retargeting sequences, and other paid search platforms. We also layer on the lead nurturing automation that makes sure every lead gets a response within minutes. Speed-to-lead wins the appointment and we build the system that makes that happen automatically.

05

Prove

You should always know exactly what's working and where.

Your reporting should just be designed to look impressive, it should tell you exactly what it means, what to do next, whether or not the work is driving revenue and how to pivot if necessary. Accountability is extremely important to the ongoing success of any marketing effort.

We report on performance per location. Every month you get a Pin Performance Review that shows each location's ranking movement, review velocity, performance, and paid campaign results. This is all sent in a plain-language summary of what changed, why it changed, and what we're doing next. If a location not performing, we say so and we tell you the plan.

The Prove phase is ongoing. This is the monthly reporting and review cadence that keeps the work accountable and keeps the compass set towards the goal.

06

Playbook

Every new location should open stronger than the last.

The most expensive period in a multi-location operator's growth is the road to profitability window on a new location. Most of that delay comes down to marketing. A new location pin has no authority, no reviews, no local content, and no visibility. When done right, however, the new location can ramp up much faster than the original.

After running the system across your existing locations, we know what works in your markets, your verticals, and your competitive environments. That knowledge becomes a repeatable playbook that we can deploy again and again. This looks like a pre-opening checklist, launch sequence, and a 90-day ramp plan that shortens the time from grand opening to full patient / customer volume.

The Playbook phase is what separates operators who scale efficiently from those who repeat the same slow start at every new location, risking none of the additional locations performing quite as strong as the original. Every new location you open benefits from everything we've learned at the ones before it.

WHY IT'S DIFFERENT

Per-pin is how the work gets done.

Multi-Location Marketing Insights