Google Paid Search
Paid Search Is One of the Fastest Ways to Get Leads
And Google gives you the leads with the highest intent to make a purchase.
Paid search is the often the first step we recommend on the path to lead generation for local businesses. It puts you right at the top of Google - the best source for high-intent leads, and it can put you there very quickly.
There are two primary platforms for paid search for local businesses on Google. One of them is Google Adwords, one of them is Google Local Service Ads. The difference between the two is that former is pay-per-click and the latter is pay-per-lead.
About Tekkii
How to Know If Local SEO Will Work For Your Business?
Local SEO will work for your business only under the conditions we'll lay out here:
#1 - You must invest in local SEO that focuses on boosting your Google Map rankings primarily. Everything else is a potential waste of time and money. Google Maps receives roughly 70% of clicks before other parts of search (ads, organic).
#2 - You have a physical location / office and serve people in that area. If you operate out of your home or sell / rely on national traffic, local SEO is not ideal.
#3 - You are primarily B2C. Sure, local SEO can work great for B2B, but it depends heavily on the industry you are in, but typically the volumes are much lower.
#4 - You only need 1-3 new customers per month to cover your SEO investment. When a single job can pay for your marketing, the upside becomes exponential.
#5 - You actually have enough demand for the specific services you offer and there is actual search volume for it.
#6 - You have operational capacity, including the team, systems, and workflows to support more phone calls, inbound leads, follow ups, and sales. Not everyone is ready to boost their lead flow.
#7 - You are willing to play the long game. SEO is a marathon, not a sprint, and if you're looking for a magic bullet to "save" your business or generate leads quickly, you may want to look at advertising first.
How SEO Has Changed With AI
We've all felt it. Organic traffic took a nosedive in 2024 and 2025, dropping as much as 61% primarily due to AI search. Many businesses still have no answer for this, but one thing that's for certain is that the SEO approach you took in 2019 just doesn't cut it anymore.
People can now get the answers they need from AI, and don't have to visit your website anymore until they're actually ready to compare your company to others. This is why we say your local SEO strategy should be maps-focused.
Additionally, local SEO should no longer be just a repetitive checklist of deliverables every month. Your strategy should be dynamic and change based on what your map grid is telling you:
Three Map Grids, Three SEO Strategies
Your SEO strategy and approach should be based on what your current map rankings look like. Performing SEO without actually understanding what you need to focus on next is like flying blind.
All Red
An all red map means Google doesn't trust you enough to recommend you. As a result, you are completely invisible on Google Maps to customers searching in your area.
Your primary focus should be to build up that trust immediately.
Green in the Middle
Green in the middle means that Google trusts you in the immediate area surrounding your business, but any further than that.
Your primary focus here should be to get more proof that you serve customers many miles away from your physical office.
Mostly Green
Mostly green means that you are trusted and referred by Google for the services you offer.
From here, you can continue to optimize further to maintain your position, or try and optimize for another part of your metro area.
How We Make You the Clear Choice for People, & Search Engines
Local SEO is about proving to search engines that you are who you say you are, you do what you say you do, and you are doing it better than other competitors in your area.
When you say that you're the best invisalign provider in Overland Park, KS, search engines are going to ask you to prove it. We help you do just that while also taking care of the technical stuff on your behalf.
- Completely Optimize Your Google Business Profile
- Optimize Your Website To Compliment Your GBP
- Write Or Adjust Localized Content
- Help Implement A Review Generation Strategy
- Fix & Manage Local Listings
- Manage Your Google Business Profile & Keep It Updated
- Obtain References From Local Websites
- Continue to Build Relevance Long-Term
Frequently Asked Questions About Local SEO
How long does it take to see Local SEO results?
The common saying is that "it takes 3 - 6 months" but in reality, you can see results in 6 weeks. SEO is a collaborative effort with things our team does and thing your team does. Even still, if your map is red, it'll take a bit longer than if your map is green in the middle.
Do I need a website for Local SEO?
Not really, but it's so much more effective and faster if you have one. This is because your website is one of the strongest assets you can actually control when it comes to backing up the claims your Google Business Profile says about your business.
What’s the difference between Local SEO and PPC?
Local SEO takes time and builds up your visibility over a period of months, whereas PPC can start getting you clicks and leads in a matter of weeks.
However, your Local SEO investment is usually stable and continues to grow, while your PPC investment needs you to spend more money for more results.
Can you manage my Google Business Profile for me?
Yes. We handle full GBP management, including photo uploads, review responses, and keyword optimization.
How much does Local SEO cost?
Our Local SEO prorgram starts at $1,995 / mo and includes everything you'll need to rank in the top 3 of Google Maps. We give you the blueprint and roadmap to establish, improve, and grow your organic rankings and attract more quality customers.
