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Google Ads Setup Guide for Multi-Location Dental Groups

A free checklist for grading your own Google Ads campaign: the settings a healthy account needs, the numbers to benchmark against, and a paste-ready negative keyword list.

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David Jackson · August 27, 2026 · 1 min read
Google Ads Setup Guide for Multi-Location Dental Groups

Stop Guessing Where Your Google Ads Budget Is Going

Google Ads drives real new patients through the door, but most of campaigns we review are leaking budget every day due to not having the proper fundamentals in place.

The leaks are almost always the same:

  • Keywords out of control
  • Bad location targeting
  • Traffic sent to the wrong place
  • Incomplete or non-existent conversion tracking
  • A weak process inside of the practice itself

Inside you'll find a campaign configuration checklist along with every setting a healthy practice campaign needs.

You'll also find a healthy numbers scorecard to know what to benchmark against, a paste ready negative keywords list and five important questions to ask about your Google Ads campaign.

This isn't a theory, we've used and continue to use this approach to recover hundreds of thousands per month in wasted ad spend.

Just fill out the form below to get instant access.

Author headshot, warm and real

David Jackson

Tekkii is a multi-location healthcare marketing agency with 11+ years running per-location growth systems for dental groups. The Pin-Level Method treats every office as its own marketing entity, with its own score, its own campaigns, and its own reporting. This blog covers what that work actually looks like, location by location.

Read the guide? Now check where each location actually stands.

Every recommendation in this guide depends on one thing: knowing which offices are ready to run ads and which ones need the foundation fixed first. The Pin Parity Score shows you exactly that, every office scored 0 to 100 against its own neighborhood, on screen in about 3 minutes.

Scan My Locations Free Free · 3 minutes · results on screen, not trapped behind a sales call

Seen enough? Skip ahead: Book my Pinpoint Audit

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