Google Ads: How Long Until You See a Profit?

The amount of time needed for effective results depends on the business. With our experience managing ad campaigns for companies big and small, we recommend doing the following to increase your chances of success:

• Define clear goals for your ads campaign.
• Set a proper campaign structure from the beginning.
• Perform keyword research based on buyer's intent.
• Keep your ad groups, ads and landing pages focused on a single keyword.
• Make sure conversion tracking is set up correctly for your campaigns.
• Daily optimization is needed in the first 1 - 4 weeks of your campaign.
• It takes a minimum of four months to see results from a Google Ads campaign.
• It will typically take 4-12 months to develop a PPC campaign that is powerful enough to bring significant results.

Let's get into a bit more detail on some of the points above.

To run a successful Google Ads campaign, having a clear set of goals from the beginning is essential. This will give you a direction to aim for and help ensure that all your decisions work towards your desired outcome. Your goals will vary depending on what your business wants to achieve.

For example, if you're trying to increase sales or leads, you should aim towards optimizing for conversion targets. If brand recognition is what you're after, focus on driving traffic to your website with clicks.

Most companies we've worked with tend to focus on clicks first before switching to another bidding strategy to reach their advertising goals.

Doing The Research

Google Ads has revolutionized how businesses generate leads and increase visibility online. Understanding how these platforms work is critical to success for anyone looking to get started with Google Ads.

Whether you manage your own campaigns or hire an agency, research is essential to understand the steps and processes needed for success.

One of the first things businesses should consider is their campaign's overall keywords, structure and goals. Knowing what type of ads will suit your business's objectives is critical, including researching ad formats, targeting options, assets, budgeting considerations, and more.

Setting Up Your Campaign

Creating an effective and successful advertising campaign starts with targeting the right audience. You will want to refine your list of potential customers to those most likely to convert. This will help ensure you get the most out of your marketing budget.

Once you have identified your target demographic, you can create ads that speak directly to them. You could consider their interests, language preferences, and other variables influencing their decision-making.

It's also important to make sure that each of your ad groups, ads and landing pages are also focused on a singular idea. You wouldn't the same ad showing up for "toilet repair" and "kitchen sink repair" because those are two different types of audiences with different needs.

Catering to exactly what your customer is searching for is key in having a well optimized Google Ads campaign.

What You Can Expect to See in the First Three Weeks of Using Google Ads

If you're thinking about using Google Ads, you might be wondering what kind of results you can expect to see and how quickly. Here's a brief overview of what you can expect to see in the first three weeks of using Google Ads.

Week 1

In the first week, you'll likely see a lot of activity as your ads are going through what's called the "learning phase". You may also see some clicks and impressions, but don't expect too much traffic just yet.

Week 2

Things will start to pick up a bit in the second week. You should start to see an increase in traffic and click-through rates. Your ads may also appear in more places, such as on other websites.

Week 3

By the third week, you should have a good idea of your ad's performance. If everything's going well, you'll see steady traffic. If your landing pages and website's overall design is good, you should also see conversions.

If not, keep making adjustments and monitoring your results. You can select different keywords, rewrite your ad copy, update your landing pages and more.

Ways To Improve Your Google Ads Results

There are a few steps you can take to ensure your Google Ads campaigns get the best possible results. Here are a few things you could try.

Analyze Your Quality Score Components

Quality Score is a significant component of Google Ads. It determines how successful your ad campaigns are performing and can impact your success in the long run.

To improve your Quality Score, you'll need to analyze its components:

• Expected CTR
• Ad Relevance
• Landing Page Experience.

By understanding how each of these components affects your Quality Score, you can take steps to improve it. Improving your CTR is an easy way to boost your score since the more your ads are clicked, the better their relevance and quality will be rated.

You can view these three components by following the guide found here.

Optimize Your Keywords

Keywords are the foundation of your Google Ads campaigns. Choosing the right ones ensures that potential customers see your ads when looking for what you offer. To optimize your keyword selection, research which terms and phrases people use when searching for products or services like yours.

Also, consider how specific these keywords should be, as more targeted keywords tend to perform better. A customer searching for "insulation" may not be as great of a choice as "insulation contractor" because we know more about what they are looking for with the latter.

As mentioned above, keep an eye on your Quality Score - a metric that measures the relevance of both your ads and keywords. A higher Quality Score can lead to lower costs per click and better ad positions.

Once you've selected the best campaign keywords, organize them into relevant ad groups. It's best to have one ad group per idea, not multiple ideas / keywords per ad group.

Upgrade Your Landing Pages

Where are you sending users who click on your ads? Is it just another service page on your website? While this isn't always bad if the service page is really good, it's best to send your ad traffic to a highly relevant and targeted landing page that speaks to their problem specifically.

If you used "dental braces specials" as your main keyword, the landing page should reflect exactly that. Pictures of braces, specials, call to actions and expectations for customers that may reach out.

Your page's design is also very important and should demonstrate your business' expertise, authoritativeness and trustworthiness. A bad landing page can look untrustworthy and cost you a click when it may have been a conversion if the landing page was just a little better.

Start Your Campaign Today!

Google Ads can be a great way to reach potential customers, but it requires time and effort to maximize its effectiveness. We'd be happy to help you understand how to best optimize your Google Ads campaign. To inquire, please reach out to us on our contact page.

Thanks for reading!