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Lutz Plumbing, Inc.

Plumber Case Study

How Lutz Plumbing grew 50% in one year and dominates local search.

Lutz Plumbing is an over 100 year old plumbing services company who decided to transform their business by taking their website and online presence seriously.


They knew that in order to keep up in the competitive industry of plumbing, they would need to make changes — however, they didn't just end up "keeping up", they started dominating.

234%

More Website Visitors

240%

More Leads + Conversions

50%

Revenue Increase YoY

Their Challenge

Like many local service companies, Lutz Plumbing faced a number of challenges that limited the amount of customers that would find and use their services.


  • Dated website design with poor navigation
  • Targeting the wrong keywords with their SEO
  • No review generation strategy
  • Invisible social media due to the wrong settings in their Facebook account
  • No tracking or awareness of what was happening with their marketing dollars
  • No paid ads strategy to stay competitive
  • A lack of reach outside of their local area, limiting market reach

After Working With Tekkii

Tekkii helped Lutz revamp their website and employ a proper digital marketing foundation to help propel them into the future. Lutz now experiences:


  • An updated website with monthly updates brings in new visitors every day.
  • Ranking #1 for over 50+ different keywords.
  • Ranking #1 in 8 different suburbs in their metro area
  • Appointment scheduling directly into their CRM
  • A website chat feature to help book and close customers
  • Web call tracking & transparent reporting on performance
  • A solid review strategy that has generated 450+ Google Reviews
  • Consistent branding across multiple sites and their social media
  • Clear communication of their value online
  • A digital advertising strategy with a lower cost per customer than the industry average
  • A website is selling like it should

The Results

  • 234% increase in overall website visitors
  • 213% increase in organic visitors to the website
  • 240% increase in website leads
  • 50% increase in revenue YoY

"Tekkii is hands down one of the best companies I've worked with on any level. They have taken our web site and our SEO/SEM to new highs. Our cost per lead is far lower than the average for our industry, and because of the work they have done with our digital presence, our revenue has increased 50% in the last year."

Amber Lutz Sherman

Lutz Plumbing

Services Used

  • Web Design
  • Search Engine Optimization
  • Google Ads
  • Google Local Services Ads
  • Review Generation Strategy
  • CRM Integration
  • Google Business Profile Optimization
  • Reporting & Lead Tracking
  • Content Creation
  • Creative Design
  • Videography Services

Website Upgrade

lutz plumbing website before photo
lutz plumbing website after photo
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