Crown Dumpster

Dumpster Rental Case Study

How Crown Dumpster spent 70% less but got 750% more Conversions

Crown Dumpster is a family run dumpster rental company who prides themselves on transparency and flat rate pricing. Unlike their major competitors, they are local and can provide a higher quality of service without too much red tape. This has led them to be a local favorite in their metro area.

A big focus for Crown Dumpster was their making sure their marketing budget was being spent correctly. Fortunately, their decision to analyze their spend more closely led to one of the best decisions they made all year.

750%

More Google Ads Conversions

365%

Engaged Visitors from Ads

95%

Cost Per Conversion Descrease

Their Challenge

Crown Dumpster had a good website with some solid content. Leads were coming in, but there wasn't much awareness on which channels were effective and which ones weren't. Their biggest problem was that their marketing was unprofitable and losing thousands of dollars each month.

Leads coming in but no clear understanding of where
Was spending a few thousand on Google adspend each month
They were unsure of if conversions were being properly tracked
The Google ads account was unprofitable according to the numbers
Targeting too many, and the wrong keywords in Google Ads
The landing page and main website had errors that would stop people from booking